Bookchor is second-hand books online bookstore in India.
Bookchor Case Study
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Year
2023 - 2024
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Client
BookChor
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Services
SEO & ASO
Description
I worked on the SEO for BookChor, a website that sells affordable second-hand books.
My role was to help the site rank higher on Google and get more visitors.
I did this by researching the right keywords, optimizing the website's pages, and improving the content to attract book lovers.
I also made sure the website was fast and easy to use on both mobile and desktop, which helped boost its rankings.
As a result, BookChor reached more book lovers and saw an increase in traffic.
This project gave me valuable experience in growing an online business through effective SEO strategies.
How I’ve Increased Organic Traffic of a Book Store.
BookChor is an online platform that offers a wide range of affordable pre-owned books across various genres.
The website aims to make reading more accessible by providing second-hand books at discounted prices, allowing book lovers to explore popular titles, classics, and rare finds without breaking the bank. BookChor also features initiatives like “Lock The Box,” where customers can fill a box with books for a fixed price, making it a budget-friendly option for avid readers. Whether you’re looking for fiction, non-fiction, academic texts, or children’s books, BookChor has something for everyone.
Low Organic Traffic: – The brand struggled with low organic visibility, receiving limited traffic from search engines
Poor On-Page Optimization:– Product and category pages were not optimized for SEO, with no clear keyword targeting or structured content.
Site Speed & Technical SEO Issues:– The website had a slow load time, with many technical errors such as crawl issues, broken links, and duplicate content.
Limited Backlink Profile:– The brand had a weak backlink profile with few authoritative links pointing to its website.
Low Conversion Rate:– Even with some traffic, the website struggled to convert visitors into paying customers or leads.
- Organic Traffic
Keyword research to identify untapped search queries.
Optimized product pages with targeted keywords, meta titles, and descriptions.
New content strategies including blogs and FAQs based on customer search intent.
Result: Significant increase in organic traffic within 3 months.
On-Page Optimization- Implemented keyword-rich headings, proper image alt texts, and improved internal linking across all product pages.
Enhanced meta descriptions and title tags to improve click-through rates (CTR).
Result: Improved rankings for targeted keywords and a 20% increase in page views.Site Speed & Technical SEO
Worked with the development team to optimize images, leverage browser caching, and implement lazy loading.
Result: The website’s speed score improved by 30%, and the bounce rate dropped by 15%.Backlink Profile
Developed a link-building strategy by reaching out to industry influencers, guest posting on relevant blogs, and creating shareable content.
Focused on acquiring backlinks from high-domain-authority websites and niche-specific blogs.
Result: Domain authority increased by 15 points, and organic search rankings improved.Conversion Rate
Optimized the website’s structure for better user experience (UX) by simplifying navigation and adding clear calls to action (CTAs).
Set up conversion tracking to monitor user behavior and identify points of drop-off.
Result: Conversion rates improved by 25%, and more users completed checkout actions.
Results Overview
Leading Positions in Google (Feb 2024)
| S.No | Keyword | Volume | 1 Aug | 31 Jan. |
| 1 | Second hand book online | 8100 | 7 | 1 |
| 2 | online second hand books | 8100 | 6 | 1 |
| 3 | second hand book online shop | 8100 | 6 | 1 |
| 4 | second hand book | 6600 | 17 | 1 |
| 5 | old Books | 5400 | 23 | 1 |
| 6 | old books for sale | 3600 | 13 | 1 |
| 7 | books for sale | 3600 | 23 | 1 |
| 8 | used book online | 2400 | 6 | 1 |
| 9 | online book store India | 1900 | 6 | 2 |
| 10 | book purchase online | 1900 | 13 | 2 |
…and many other keywords
Keywords
